Emily is a Research Principal at G2 focusing on marketing and advertising software. She earned her Bachelor of Science in Business Administration degree and Master of Business Administration degree (concentrating in Marketing and Business Analytics) from the Georgia Institute of Technology. She's worked in varying industries, including fashion technology, media consulting, information technology, employee well-being, and finance and accounting. Over the past 7 years, her main focus areas include brand marketing, demand generation, customer marketing, content marketing, and digital marketing. She enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, traveling, and hiking.